01 · Product
Custom eblast
$10,000per send
- Dedicated campaign sent to 43,000 CPAs and accounting professionals
- Advertiser-led message and destination
- Clear call to action and campaign reporting
Modern American Advisor Accounting Division
Reach the accounting profession—and the advisory ecosystem around it.
Modern American Advisor gives accounting vendors and professional-services partners a premium, targeted route into a campaign audience of 43,000 CPAs and accounting professionals. We combine email, sponsored editorial, webinars, executive interviews, research and lead generation with the wider reach and authority of an established RIA and wealth-management platform.
Accounting Media Kit PDF · 8 pages · Rates included
Why This Belongs Within MAA
Accounting and wealth advice are becoming more closely connected.
The accountant often sees the client's tax return, business structure, changes in income, tax exposure and major financial events first. The financial advisor turns that context into forward-looking decisions across investment strategy, retirement, liquidity, risk, estate coordination, business succession and family wealth.
When those perspectives connect, the client receives advice that is more timely, more complete and more useful. When they remain disconnected, the client is left carrying information between professionals who each see an important but incomplete part of the picture.
Neither profession needs to replicate the other. Both benefit from understanding how the other works—and brands serving either market increasingly need to understand and reach both.
43,000
Targeted CPA and accounting-professional campaign audience
79%+
MAA research found that high-value U.S. households consult both a CPA and a financial advisor before major investment decisions
One connected ecosystem
Tax, wealth, retirement, estate, business succession and family advice
Editorial Authority
An accounting-aware editorial platform, led by genuine experience.
Editor-in-Chief
Ken Boyd, CPA
Ken began his career as an investment advisor and has worked as a CPA, auditor, tax preparer, professor, author and editor. He brings more than 40 years of experience across accounting, investing and personal finance, is a five-time author—including books in the For Dummies series—and has taught FINRA Series 6 and Series 7 preparation.
Read Ken's Profile“The future of advice will not be built by one profession operating alone.”
That background gives MAA an unusually credible perspective on both sides of the relationship: the facts, structures and tax consequences understood by the accountant, and the forward-looking planning decisions led by the advisor.
The Model In Practice
Integrated Partners shows why CPA–RIA alignment is more than a referral story.
Its Integrated CPA Alliance was built to bring CPAs and financial advisors into a more collaborative model. In November 2025, Integrated announced its 250th CPA partnership and said the national RIA served more than $23 billion in assets under advisement. It also reported that advisors using the CPA Alliance achieved an average 20.3% increase in trailing 12-month revenue, compared with a cited industry benchmark of 17.6%.
The figures illustrate the commercial potential, but the deeper point is the client proposition. The CPA can deepen relationships and extend value without building a complete wealth-management operation; the advisor gains a trusted route into more complete client conversations. Tax and wealth become coordinated rather than fragmented.
Integrated Partners is referenced here as a market example, not as an MAA client endorsement or formal case study.
Read The New Power Partnership250th
CPA partnership announced by Integrated Partners, November 2025
$23bn+
Assets under advisement reported by the national RIA
20.3%
Average trailing 12-month revenue increase for advisors using the CPA Alliance, against a cited 17.6% benchmark
Commercial Products
A clear route to the accounting market.
Six premium products, priced and specified up front. Every program reaches a targeted audience of 43,000 CPAs and accounting professionals.
02 · Product
Exclusive sponsored e-newsletter
$7,500per send
- Two distinct monthly editorial opportunities: AI for Accounting and CAS — Client Advisory Services
- One issue per month for each topic, each sent to 43,000
- One exclusive sponsor per e-newsletter
- One leaderboard banner
- One sponsored-content placement: 40–60-word headline/teaser linking to an article on the advertiser's website
One sponsor per issue — exclusivity is absolute.
03 · Product
Custom webinar
$12,000per program
- MAA provides the webinar platform
- Promotion to the 43,000-person accounting audience
- Campaign marketing and registration
- Post-event registration/lead report supplied to the advertiser, subject to applicable consent and privacy requirements
04 · Product
Executive Leadership Interview Program
$6,500per interview
- Recorded interview with the advertiser's senior stakeholder
- Hosted and promoted on the MAA website for one month
- Included in one accounting e-newsletter send
- A credible thought-leadership asset that can also support the advertiser's own marketing
05 · Product
Custom Quick Pulse Research
$10,000per study
- Six or seven targeted questions
- Audience response and consented lead information
- A rapid market view that can support editorial, sales conversations and campaign follow-up
06 · Product
Lead Generation Resource Hub
Bespokescope and price
- Dedicated co-branded content and resource hub
- Gated reports, guides, videos, webinars or other vendor assets
- Lead capture and partner reporting
- Functional reference: txcpahub.org
- Platform and implementation to be scoped with Lead Marvels
All prices are in U.S. dollars. Final availability, production scope, data terms and deliverables are subject to written agreement.
Existing Editorial Proof
We are already covering the convergence of accounting and advice.
MAA Editorial
Why a Former CPA Is Helping Shape the Voice of Modern American Advisor
Ken Boyd explains why the best client outcomes increasingly come from coordinated rather than isolated advice.
Read ArticleMAA Editorial
The New Power Partnership: Why CPAs and Financial Advisors Are Moving Closer Together
A practical look at the shift from occasional referrals to structured collaboration, using Integrated Partners as a market example.
Read ArticleMAA Editorial
What RIAs Can Learn From the Transformation of Accounting Firms
Coverage connecting accounting-firm technology, capacity and business-model change with the strategic choices facing growing RIAs.
Read ArticleMAA Editorial
You Get 10 Seconds: Why First Impressions Matter
John Pastore of Integrated Partners brings a practical CPA Alliance perspective to trust, communication and professional presence.
Read ArticleWho This Is For
Brands serving the accounting profession — and the advice ecosystem beside it.
Accounting, tax and audit technology
AI and workflow automation
CAS and advisory-service platforms
Practice management and productivity
Payments, payroll and finance tools
Education, CPE and professional bodies
Recruitment and talent providers
Insurance, banking and professional services
Wealth and investment businesses seeking coordinated CPA–RIA reach
Contact
Talk to the Accounting Division.
Mike Walker
Strategic Partnerships Director — U.S. Accounting Vertical
“The client does not separate tax from wealth. Neither should the market.”
The Accounting & CPA Media Partnerships Guide 2026/27 is available now, with full product specifications and rates. Download it below or ask us for a tailored plan.