Case 01
Annual thematic alignment
An asset manager aligns to four MAA issues across the year — Build To A Billion, the AI Special Report, M&A and the Future Firm — with editorial, webinar and podcast support across each.
Editorial Platform, Calendar & Contributors
A publishing prospectus, not a rate card.
MAA's editorial platform is built like a serious premium magazine — named section leads, expert contributors, thematic issues and a publishing calendar that lets partners align with the conversations advisors actually care about.
The Challenge
Most financial trade media reads like inventory.
Sections exist to carry ads. Calendars are reactive. Contributors are anonymous. For agencies and clients trying to assess whether a platform is worth aligning with, that makes serious evaluation almost impossible.
The MAA Solution
Structured editorial with named leads and themed issues.
MAA publishes against a deliberate editorial architecture. Every section has an editor of record, every issue has a theme and every theme is mapped to research, podcasts, webinars and events — so a partnership compounds across the platform rather than sitting in isolation.
Why It Works
A platform built for influence, not impressions.
- 01
Editor-led sections give partners genuine context and adjacency, not generic placement.
- 02
Thematic issues mean campaigns can be planned six to twelve months ahead, with confidence.
- 03
Contributor authority — CFAs, CPAs, JDs, practitioners and operators — earns advisor attention.
- 04
Multi-format publishing carries one story across web, print, newsletter, podcast and video.
- 05
Editorial quality control is the same on commercial content as on independent journalism.
- 06
Calendar transparency lets agencies and clients plan against MAA, not around it.
What Is Included
A complete commercial programme.
Every element is designed to compound. Editorial, distribution, intelligence and follow-up work together as one integrated campaign.
- Full editorial organogram and section map
- Twelve-month thematic publishing calendar
- Named editors, contributors and section leads with bios
- Magazine themes, special reports and bookazine plans
- Podcast integration mapped to each theme
- Editorial quality and review standards
- Sponsored editorial briefing process and turnaround times
- Partnership alignment options by issue, section or theme
Best For
Who this is built for.
- — Agencies assessing editorial quality before committing
- — Brand teams planning twelve-month content calendars
- — Asset managers seeking thematic adjacency
- — Wealth platforms wanting category ownership over time
- — PR teams placing executive thought leadership
Commercial Outcomes
What partners take away.
- — A clear view of where your brand fits the editorial year
- — Authority by association with editor-led publishing
- — A defensible internal case for alignment versus ad inventory
- — Repeatable, themed campaigns instead of one-off placements
Example Use Cases
How partners are using this in practice.
Case 02
Section sponsorship
A WealthTech firm sponsors WealthTech & AI for a full year, with monthly editor-led briefings, contributor interviews and research collaboration.
Case 03
Special report partnership
A platform partners on the Build To A Billion bookazine, contributing data, executive voices and a sponsored research chapter.
Investment
By proposal.
Every partnership is shaped around your commercial objective, audience, message and timing. We will return a costed proposal within five working days of an initial conversation.