Case 01
Product launch
A WealthTech firm launches a new module via a single-sponsor webinar, with editorial moderation, segmented promotion and a four-week follow-up campaign.
Premium Webinars
One sponsor. One serious topic. One advisor audience.
MAA webinars are editorial campaigns, not commodity slots. Every webinar is single-sponsor, supported across MAA's audience, moderated by an editor and turned into a content asset that continues to work for months after the live broadcast.
The Challenge
Most advisor webinars are overcrowded and undercurated.
Multi-sponsor sessions dilute every brand on the bill. Generic topics attract generic registrations. Replays disappear. Lead follow-up is patchy. The result is a high-effort production that rarely justifies the investment.
The MAA Solution
A single-sponsor, editor-led webinar treated as a campaign.
MAA treats the webinar as the centrepiece of an editorial campaign. Topic shaping, registration page, targeted promotion, newsletter support, live moderation, on-demand replay, attendance reporting and structured follow-up are all included.
Why It Works
A platform built for influence, not impressions.
- 01
Single-sponsor format means total category ownership.
- 02
Editorial moderation gives the conversation credibility.
- 03
Segmented promotion targets the advisor profile that matters.
- 04
Companion content extends reach far beyond the live attendance.
- 05
Replay and on-demand assets feed sales pipelines for months.
- 06
Attendance and engagement data are returned in full.
What Is Included
A complete commercial programme.
Every element is designed to compound. Editorial, distribution, intelligence and follow-up work together as one integrated campaign.
- Topic shaping session with MAA editorial
- Branded registration and landing page
- Targeted, segmented email and newsletter promotion
- Live hosting and editorial moderation
- Polished on-demand replay and short-form clips
- Attendance and engagement data with firm context
- Companion article and podcast feature
- Follow-up email and lead-nurture assets
Best For
Who this is built for.
- — Product launches and category education campaigns
- — Research and report launches that need a stage
- — Recruitment and platform partnerships
- — WealthTech demos that need editorial framing
- — Asset managers explaining a thematic strategy
Commercial Outcomes
What partners take away.
- — Qualified registrations from MAA's named audience
- — Editorial credibility around the topic
- — A long-life content asset, not a one-night event
- — Structured follow-up data to feed pipeline
Example Use Cases
How partners are using this in practice.
Case 02
Research drop
An asset manager launches a thematic research piece live on a MAA webinar, with podcast and article follow-up.
Case 03
Recruitment campaign
A national firm runs a recruitment-focused webinar targeting senior advisors considering a move, with private follow-up dinners for qualified attendees.
Investment
By proposal.
Every partnership is shaped around your commercial objective, audience, message and timing. We will return a costed proposal within five working days of an initial conversation.