Case 01
Annual platform partner
An asset manager runs a year-long bespoke programme spanning four thematic issues, quarterly research, twelve webinars and a private dinner series.
Bespoke Publisher Campaigns
A tailored campaign across the full MAA platform.
For larger clients, agencies and enterprise partners who want a custom programme built across editorial, video, research, podcasting, webinars, email, magazine, social, reports, landing pages, events, private dinners and sales-enablement content.
The Challenge
Enterprise programmes need orchestration, not a stack of slots.
Buying media unit by media unit creates disjointed campaigns that struggle to compound. Enterprise partners need a publisher that can architect a programme across the full year and run it as one connected campaign.
The MAA Solution
A single MAA team running an integrated annual platform programme.
A dedicated strategist, editor, producer and account lead shape the brief, agree the architecture and run the programme end-to-end — across every relevant MAA asset and surface — with quarterly reviews and live reporting.
Why It Works
A platform built for influence, not impressions.
- 01
One brief, one editorial spine, one campaign reading.
- 02
Channels are picked for objectives, not because they're available.
- 03
Editorial, research and events reinforce each other.
- 04
Private events convert visibility into commercial conversations.
- 05
Sales enablement is built into the campaign, not bolted on.
- 06
Quarterly reviews adjust the programme in flight.
What Is Included
A complete commercial programme.
Every element is designed to compound. Editorial, distribution, intelligence and follow-up work together as one integrated campaign.
- Senior MAA strategist and editor on the account
- Custom editorial spine and twelve-month calendar
- Original research and PlayVerto intelligence
- Premium webinar and podcast programme
- Executive video and cinematic films
- Segmented email and digital distribution
- Private dinners and curated events
- Sales-enablement assets and landing pages
- Quarterly review and live reporting
Best For
Who this is built for.
- — Enterprise asset management and platform partners
- — Lead agencies running integrated client programmes
- — Acquirers, aggregators and large WealthTech firms
- — Multi-line professional services firms
- — Partners committing six-figure-plus annual budget
Commercial Outcomes
What partners take away.
- — A single connected programme instead of fragmented placements
- — Editorial authority, research evidence and senior relationships
- — A measurable platform return across the full MAA ecosystem
- — A long-life library of assets that continues to work for the brand
Example Use Cases
How partners are using this in practice.
Case 02
Agency-led integrated campaign
An agency commissions MAA to deliver an integrated six-month launch programme for a WealthTech client, across film, research, webinar and email.
Case 03
Enterprise category ownership
A platform takes year-long ownership of three sections plus the AI Special Report, with full editorial, research and event integration.
Investment
By proposal.
Every partnership is shaped around your commercial objective, audience, message and timing. We will return a costed proposal within five working days of an initial conversation.