Volume Three · Print & Digital

Print & Digital Solutions

A premium print and digital environment for the U.S. advisory and wealth management market.

Print · Full Page

$8,500

Digital · Banner

$175CPM

Modern American Advisor print edition, website on laptop and the mobile site

The Proposition

Premium media. Premium audience.
Simple ways to engage them.

Modern American Advisor combines the authority and longevity of premium print with the reach, targeting and measurability of digital media.

From a full-page advertisement or digital banner campaign to sponsored content, email and executive video, every solution is designed to place brands inside a credible editorial environment and in front of the people who matter.

This is not commodity advertising. It is intelligent, relevant access to the modern U.S. advisory market.

One

Print Advertising

Luxury print. Serious presence. Long-term brand value.

Modern American Advisor provides advertisers with a premium, design-led print environment in which to reach senior U.S. financial advisers, wealth managers and industry decision-makers.

Print provides authority, permanence and brand stature that short-lived digital impressions cannot replicate. MAA print campaigns can also form the foundation of a broader digital, email, content or video partnership.

A full-page advertisement facing Modern American Advisor editorial
A full-page advertisement facing MAA editorial. Advertiser creative shown is illustrative.
  • Full-page advertising
  • Double-page spreads
  • Inside front cover
  • Inside back cover
  • Outside back cover
  • Special issue and supplement advertising
  • Bespoke commercial features
  • Integrated print + digital campaigns
  • Cover-led commercial partnerships by proposal
Modern American Advisor magazine cover and interior spread

Full Page

$8,500

The starting point for a premium print presence.

Print Rates

3 × Full Pages$7,500 each
6 × Full Pages$6,500 each
Double-Page Spread$14,500
Inside Back Cover$10,000
Inside Front Cover$11,000
Outside Back Cover$12,500
Bespoke / Cover-Led Commercial PartnershipFrom $15,000

Rates shown are indicative rack rates. Volume campaigns, special reports and integrated strategic partnerships are priced according to scope.

Two

Digital Banner Advertising

Simple, premium visibility across Modern American Advisor.

MAA banner campaigns place brands alongside relevant editorial content across ModernAmericanAdvisor.com. Campaigns are charged simply according to impressions delivered, with appropriate placements selected according to the campaign and the reader experience.

  • Premium positions across ModernAmericanAdvisor.com
  • Advertising alongside relevant editorial content
  • Section or audience targeting where appropriate
  • Campaign reporting included
  • Desktop, tablet and mobile delivery

Banner Advertising

$175

CPM

One simple digital product. No separately priced display formats.

In Situ

See exactly where your brand appears.

Every placement below is simply Banner Advertising at $175 CPM. Advertiser creative shown is illustrative and fictional.

Banner advertising near the top of a Modern American Advisor page
Example one · A considered banner near the top of an MAA page
Banner advertising placed between editorial content on an article page
Example two · Placed naturally between editorial content
Advertiser appearing alongside a Modern American Advisor vertical page
Example three · Alongside relevant vertical content

Multi-Device

Your campaign reaches advisers wherever they read MAA.

Desktop. Mobile. Tablet. Email. Digital magazine. One audience, consistently premium across every surface.

Advertising without compromising the experience

MAA advertising is designed to sit naturally within our premium editorial environment. We favour considered visibility over intrusive formats, creating strong advertiser presence while protecting the quality of the reader experience.

The Modern American Advisor site and advertising shown on three smartphones

Three

Newsletter & Sponsored Email

Direct access to the MAA audience.

MAA email campaigns provide brands with direct, high-visibility communication with relevant members of our adviser and financial-professional audience.

  • Sponsored newsletter opportunities
  • Solus email campaigns
  • Segmented email campaigns
  • Event and webinar campaigns
  • Research and white-paper promotion
Sponsored NewsletterFrom $9,000
Solus EmailFrom $350 CPM
Segmented Email CampaignsBy Proposal
The MAA Weekender newsletter with an integrated sponsor, on laptop and phone
The MAA Weekender with an integrated sponsor, shown on desktop and mobile

Four

Sponsored Content & Thought Leadership

A Modern American Advisor article page shown on a laptop
Sponsored editorial is published to the same design standard as MAA's own journalism

MAA works with partners to turn expertise, research and commercial insight into high-quality content built to our editorial and design standards.

  • Sponsored articles
  • Executive interviews
  • Founder profiles
  • Research-led content
  • Product explainers
  • Client success stories
  • Multi-part content programmes
Case StudyFrom $4,500
Sponsored Content ProgrammesBy Proposal
An executive interview being filmed in the MAA studio

Five

Video & Executive Interviews

Put the people behind the proposition in front of the market.

Executive video provides senior leaders with a human, credible way to explain a business, product, research programme or point of view.

  • Executive interviews
  • Founder interviews
  • Product narrative videos
  • Research-launch films
  • Event interviews
  • Social cutdowns
Executive InterviewFrom $7,500
Video InterviewFrom $8,500

Six

Campaign Reporting

Reporting built around clarity, not vanity.

Every campaign is reported according to its actual objective, with recommended next actions rather than a wall of numbers.

ImpressionsClicksOpensEngagementTime on pageRegistrationsDownloadsCompliant lead captureRecommended next actions

Integrated Partnerships

More Than A Page

A Modern American Advisor campaign does not have to stop at a single insertion. Print can be combined with digital banner advertising, email, sponsored editorial, video and social amplification to create a broader multi-channel programme around a single commercial objective.

Print
+Website
+Email
+Content
+Video

= One Integrated MAA Campaign

Ask us about integrated Print + Digital partnerships. By proposal.

Commercial Summary

Everything, on one page.

One simple commercial architecture. Nothing hidden behind a meeting.

Print

Full Page$8,500
3 × Full Pages$7,500 each
6 × Full Pages$6,500 each
Double-Page Spread$14,500
Inside Back Cover$10,000
Inside Front Cover$11,000
Outside Back Cover$12,500
Cover-Led / Bespoke PartnershipsFrom $15,000

Email

Sponsored NewsletterFrom $9,000
Solus EmailFrom $350 CPM
Segmented CampaignBy Proposal

Content & Video

Case StudyFrom $4,500
Executive InterviewFrom $7,500
Video InterviewFrom $8,500
Sponsored Content ProgrammeBy Proposal

Integrated Partnerships

Print + Digital ProgrammesBy Proposal

Digital

Banner Advertising — $175 CPM

Next Step

Build Your MAA Campaign

Book print · Run a banner campaign · Sponsor an email · Create an integrated partnership

partner@modernamericanadvisor.com

Planning around a specific audience? See audience intelligence & targeting.

Modern American Advisor magazine, website and mobile site together