MAA 2027 Sponsorship Media Kit
The 2027 Legal Programme
A year-round platform connecting legal professionals with the wider private-client and advisory ecosystem.
The programme
Four ways the Legal Programme works
The programme combines editorial, email, live education and partner content, giving firms that serve the legal market a consistent presence with senior lawyers all year.
01
Legal platform and editorial
Journalism and analysis on regulation, risk and the client relationships that connect lawyers with advisors and CPAs.
02
Legal Brief
A fortnightly email briefing for senior legal professionals, with one sponsor per issue.
03
Quarterly webinars
Four live expert sessions a year on the compliance and liability issues legal leaders are managing now.
04
Partner solutions
Sponsorships, targeted email, display, content and research aimed at the legal decision-makers you choose.
Programme components and coverage
What we cover, all year
Five editorial needs shape the platform and give partners a relevant context for their message.
Professional relationships and regulation
How regulation is reshaping the wider professional relationships lawyers depend on.
Senior legal market intelligence
Data and analysis for partners, general counsel and in-house leaders.
Trusts and estates
Planning, succession and fiduciary developments affecting private clients.
Private clients
Serving high-value individuals and families across their legal and financial needs.
Advisor, CPA, lawyer and client crossover
Where legal, tax and financial advice meet around shared clients.
2027 editorial calendar
A 12-month editorial grid
January 2027
The 2027 legal and regulatory outlook
February 2027
AI governance for legal teams
March 2027
Trusts, estates and succession planning
April 2027
State privacy law developments
May 2027
In-house leadership and legal operations
June 2027
Referral partnerships with advisors and CPAs
July 2027
Cybersecurity and breach response
August 2027
Private clients and family governance
September 2027
Employment law and pay transparency
October 2027
Litigation risk and corporate liability
November 2027
Year-end planning for high-value clients
December 2027
Senior legal market review of 2027
Every month in the magazine
A recurring private-client perspective
Every month the MAA magazine carries a private-client perspective for the legal profession, focused on high-value clients, referral partnerships, regulation and shared client service across lawyers, advisors and CPAs.
The Legal Brief
Fortnightly, focused, read
The Legal Brief is a fortnightly email curating the most relevant regulatory news, analysis and resources for senior legal professionals. Each issue carries one sponsor, giving your brand clear ownership of a regular, trusted touchpoint.
Knowledge Hub
Useful formats, kept findable
Partner and editorial resources live in one searchable hub, so your material keeps working after the campaign ends.
- Guides
- White papers
- E-books
- Case studies
- Research reports
- Infographics
- Guest insight
- Thought leadership
- Company listings
Private Executive Circle
Private-client events
The Private Executive Circle brings general counsel, law-firm partners and private-client specialists together with advisors at curated dinners and private-client events, creating relationship-led access in a considered setting.
Four quarterly webinars
One premium webinar every quarter
Four quarterly webinars across 2027 for corporate counsel, general counsel, in-house lawyers, law-firm partners and senior legal personnel, each with an expert panel, live questions, recording and follow-up.
- Q1AI compliance, governance and legal liability
- Q2State privacy law and data-risk compliance
- Q3Cybersecurity, breach response and corporate liability
- Q4Employment law, pay transparency and workplace AI
Audience
60,000 senior legal professionals
The Legal Programme launches with 60,000 senior legal professionals, connected to the wider Modern American Advisor community.
Launch audience
25,000
Law-firm partners
25,000
In-house lawyers
10,000
General counsel
Targeted wider growth plan
- 107,000Law-firm partners
- 103,000In-house lawyers
- 42,000General counsel
Targeting options
- Job title
- Seniority
- Geography
- Firm type
Campaign proof
Email campaigns that are delivered, opened and clicked
65,344
Completed email send events
59,440
Recorded delivery events
45.1% and 47.39%
Reported open rates
5.79% and 6.74%
Reported click-through rates
Subject: A practical guide for the year ahead
Your headline, in front of the right professionals
Partner solutions
Six ways to partner in 2027
Fortnightly Legal Brief sponsorship
Own the Legal Brief for an issue, with branding, a featured message and a link to your content.
From $5,500
Targeted e-blasts
Solus emails sent to the segment you choose, by job title, seniority, geography and firm type.
From $450 per thousand
Webinar sponsorship
Sponsor one of the four quarterly webinars, with on-air recognition, a panel question and attendee follow-up.
From $12,500
Branded web banner advertising
Display placements across MAA editorial pages read by your audience.
$175 CPM
Thought leadership and content
Articles, guides and video developed with our editorial team and published in context.
Bespoke pricing
Market research
Commissioned research shaped around your questions, with deliverables you can use and publish.
Bespoke pricing
Plan your 2027 Legal Programme partnership
Tell us your audience, message and objective. We will shape the right mix.
Discuss partnership