Case 01
Branded series
A growth platform sponsors a six-episode branded series with Derrick interviewing top RIAs about scaling past $1bn.
Podcast Sponsorship
A trust platform hosted by Derrick Kinney.
The MAA podcast is hosted by Derrick Kinney — former top-1% advisor, Wall Street Journal and USA Today bestselling author and one of America's most recognised authorities on advisor growth. Sponsorship is a serious credibility moment, not a pre-roll buy.
The Challenge
Advisors trust podcasts more than they trust ads.
Display and email impressions are easy to scroll past. A long-form podcast conversation, recorded with someone advisors already respect, is a fundamentally different unit of trust. The question is whether the host carries weight with the audience you actually need to reach.
The MAA Solution
Sponsorship anchored to a host advisors already follow.
Derrick Kinney built, scaled and exited one of America's premier advisory firms before becoming a best-selling author, keynote speaker and growth authority. That track record gives partners immediate authority with advisors who care about growth, client acquisition, communication and performance.
Why It Works
A platform built for influence, not impressions.
- 01
Host credibility is the single biggest driver of podcast sponsorship return.
- 02
Long-form audio rewards detailed propositions that ads cannot carry.
- 03
MAA amplifies every episode across newsletter, social, web and email.
- 04
Companion articles and transcripts extend reach long after release.
- 05
Branded series let partners own a topic for a full season.
- 06
Listener data and survey feedback feed into MAA's wider intelligence.
What Is Included
A complete commercial programme.
Every element is designed to compound. Editorial, distribution, intelligence and follow-up work together as one integrated campaign.
- Season sponsorship with host-read introductions and outros
- Episode sponsorship and mid-roll host-read messages
- Branded series with co-created topics and guest selection
- Transcript publishing and companion article on the MAA site
- Short-form video and social clips from every episode
- Newsletter and segmented email amplification
- Webinar extension with the same guest or topic
- Listener research and feedback summaries
Best For
Who this is built for.
- — Growth-focused WealthTech and advisor-services brands
- — Asset managers building advisor relationships at scale
- — Coaching, consulting and practice-management firms
- — Recruiters and platform partners targeting top advisors
- — Brands launching books, products or research
Commercial Outcomes
What partners take away.
- — Trust by association with a host advisors already respect
- — Long-form storytelling that ad units cannot replicate
- — Sustained content assets that work as ongoing sales tools
- — Direct listener engagement and qualified follow-up
Example Use Cases
How partners are using this in practice.
Case 02
Book and research launch
An author launches a new title with a feature episode, companion article, webinar and segmented email push.
Case 03
Year-long presence
A coaching firm takes season-long host-read sponsorship, with quarterly research and live event extensions.
Investment
Programmes scale to objective.
Package detail and pricing are now included in the Podcast Sponsorship Guide. The web page is deliberately cleaner; download the PDF for the full episode sponsor package, pricing tiers and featured podcast partner options.