MAA 2027 Sponsorship Media Kit
The 2027 CPA Programme
A year-round content, audience and partnership platform for firms serving the CPA profession.
The programme
Four ways the CPA Programme works
The programme brings editorial, email, live education and partner content together, so firms that sell to CPA practices can stay visible and useful through the whole year.
01
CPA platform and editorial
Independent journalism, interviews and analysis on the issues shaping CPA firms, published across web, magazine and social.
02
CPA Brief
A fortnightly email briefing that gives CPA professionals the news, ideas and resources that matter, with room for one sponsor per issue.
03
Quarterly webinars
Four live expert sessions a year on the topics firm leaders are prioritising, with recordings and follow-up that extend reach.
04
Partner solutions
Sponsorships, targeted email, display, content and research that put your firm in front of the right CPA decision-makers.
Programme components and coverage
What we cover, all year
Eight editorial pillars run through every channel, giving partners a relevant context for their message.
AI for accounting and advisory
How firms use AI in audit, tax and advisory work, and where judgement still matters.
Client Advisory Services
Building, pricing and scaling advisory services beyond compliance work.
Practice efficiency and technology
Workflow, automation, cloud platforms and the economics of the modern firm.
Quality management and risk
SQMS No. 1, QC 1000, peer review and practical risk management.
Tax and planning
Legislative change, planning opportunities and their effect on clients.
Professional collaboration
How CPAs, advisors and attorneys work together on shared clients.
CPA interviews
Conversations with firm leaders, partners and innovators across the profession.
Market intelligence
Data and analysis on firm growth, talent, M&A and pricing.
2027 editorial calendar
A 12-month editorial grid
January 2027
The 2027 outlook for CPA firms
February 2027
Quality management in practice
March 2027
Tax season technology and capacity
April 2027
AI, automation and the firm of the future
May 2027
Talent, culture and retention
June 2027
Client Advisory Services growth
July 2027
Private equity and firm M&A
August 2027
Cybersecurity and data risk
September 2027
Advisory pricing and value
October 2027
CPA, advisor and attorney collaboration
November 2027
Year-end planning and client strategy
December 2027
Market intelligence review of 2027
Every month in the magazine
A recurring private-client perspective
Every month the MAA magazine carries a dedicated perspective on the CPA, advisor, attorney, trusts and estates and private-client ecosystem: how these professionals share clients, refer work and plan together, and what that means for firms that serve them.
The CPA Brief
Fortnightly, focused, read
The CPA Brief is a fortnightly email that curates the most useful news, analysis and resources for CPA professionals. Each issue carries one sponsor, giving your brand clear ownership of a trusted, regular touchpoint with the profession.
Knowledge Hub
Useful formats, kept findable
Partner and editorial resources live in one searchable hub, so your material keeps working after the campaign ends.
- Guides
- White papers
- E-books
- Case studies
- Research reports
- Infographics
- Guest insight
- Thought leadership
- Company listings
Private Executive Circle
Private-client events
The Private Executive Circle brings senior CPA firm leaders together with advisors and private-client specialists at curated dinners and private-client events. Partners gain relationship-led access in a setting built for real conversation.
Four quarterly webinars
One premium webinar every quarter
Four quarterly webinars across 2027, each with an expert panel, live audience questions, a recording and follow-up email to registrants.
- Q1Quality management and the changing compliance agenda
- Q2AI, automation and the future of the CPA firm
- Q3Client Advisory Services and the advisory opportunity
- Q4The CPA, advisor and private-client ecosystem in 2027
Audience
A growing, segmented CPA audience
The CPA Programme reaches a growing, segmented audience of CPA professionals, connected to the wider Modern American Advisor community of advisors, attorneys and private-client specialists. Campaigns can be focused on exactly the professionals you need to reach.
Targeting options
- Job title
- Seniority
- Geography
- Firm type
Campaign proof
Email campaigns that are delivered, opened and clicked
65,344
Completed email send events
59,440
Recorded delivery events
45.1% and 47.39%
Reported open rates
5.79% and 6.74%
Reported click-through rates
Subject: A practical guide for the year ahead
Your headline, in front of the right professionals
Partner solutions
Six ways to partner in 2027
Fortnightly CPA Brief sponsorship
Own the CPA Brief for an issue, with branding, a featured message and a link to your content.
From $5,500
Targeted e-blasts
Solus emails sent to the segment you choose, by job title, seniority, geography and firm type.
From $450 per thousand
Webinar sponsorship
Sponsor one of the four quarterly webinars, with on-air recognition, a panel question and attendee follow-up.
From $12,500
Branded web banner advertising
Display placements across MAA editorial pages read by your audience.
$175 CPM
Thought leadership and content
Articles, guides and video developed with our editorial team and published in context.
Bespoke pricing
Market research
Commissioned research shaped around your questions, with deliverables you can use and publish.
Bespoke pricing
Plan your 2027 CPA Programme partnership
Tell us your audience, message and objective. We will shape the right mix.
Discuss partnership