Case 01
Always-on employer brand
A national RIA runs an always-on MAA Talent programme — quarterly editorial, monthly email, plus a private dinner series with prospective advisors.
MAA Talent
In the advisory market, recruitment starts long before the vacancy.
MAA Talent is recruitment marketing for the modern advisory firm — employer brand, advisor attraction, market mapping and succession intelligence. Firms need to be known, understood and respected before they can attract the best people.
The Challenge
Most recruitment campaigns start six months too late.
By the time a vacancy is live, the best advisors have already chosen who they would consider moving to. Firms competing for senior talent need ongoing visibility, employer brand depth and credible peer signal — not a job ad and a search firm.
The MAA Solution
An always-on recruitment marketing programme on a credible platform.
MAA Talent combines employer brand storytelling, leadership profiles, culture content, segmented advisor distribution, market mapping and succession intelligence into one programme — built on the MAA audience that hiring firms actually want to reach.
Why It Works
A platform built for influence, not impressions.
- 01
Employer brand storytelling earns attention long before a vacancy.
- 02
Leadership profiles humanise the firm in a credible environment.
- 03
Segmented distribution puts the message in front of advisor targets.
- 04
Market mapping returns intelligence on movers and competitors.
- 05
Succession intelligence helps firms plan beyond the next quarter.
- 06
Editorial integration adds depth that search alone cannot provide.
What Is Included
A complete commercial programme.
Every element is designed to compound. Editorial, distribution, intelligence and follow-up work together as one integrated campaign.
- Employer brand profile and leadership editorial
- Culture features and advisor case studies
- Executive video film for recruitment use
- Segmented email and newsletter distribution to advisor targets
- Market mapping and succession intelligence reporting
- Recruitment-focused webinar and podcast features
- Branded landing page and lead handling
- Private dinners with senior advisor prospects
Best For
Who this is built for.
- — National and regional RIAs competing for senior advisors
- — Wealth managers building advisor teams at scale
- — Acquirers using talent as a differentiator post-deal
- — Platforms and custodians supporting partner firm recruitment
- — Specialist search and recruitment partners
Commercial Outcomes
What partners take away.
- — A credible employer brand presence with senior advisor talent
- — Qualified pipeline of advisors open to a conversation
- — Market intelligence on competitor movement and succession risk
- — A repeatable recruitment programme — not a one-off campaign
Example Use Cases
How partners are using this in practice.
Case 02
Acquisition support
An acquirer uses MAA Talent post-deal to retain and recruit advisor talent, with leadership films and culture editorial.
Case 03
Succession intelligence
A regional firm commissions market mapping and succession intelligence to plan its next three-year hiring strategy.
Investment
By proposal.
Every partnership is shaped around your commercial objective, audience, message and timing. We will return a costed proposal within five working days of an initial conversation.