A sponsor opportunity for businesses targeting CPAs
CPA Quality Management: SQMS No. 1, QC 1000 and What Every Firm Needs to Do Now
Thursday, November 12, 2026
If reaching CPA firms, generating qualified leads and converting year-end pipeline matters to your business, this is the most credible way to put your brand in the middle of the conversation.
Built for companies selling software, technology, outsourced services, insurance, recruitment, banking, compliance or other products and services to CPA firms.
- ◆Only 3 sponsorships
- ◆Live expert panel
- ◆50,000 CPA audience
- ◆Leads, content and follow-up reach
Why this matters now
SQMS No. 1 makes quality management every firm’s business.
QC 1000 is narrower in scope, while SQMS No. 1 is relevant across CPA firms of every kind. This event turns a technical standard into a firm-wide issue for partners, quality leaders and operations teams, the people who decide what their firm buys next.
The panel
Respected voices, chaired by MAA editorial.
Chris Vanover
CPA Club
Brian Yujuico
CPA Club
Chuck Oshurak, CPA
Urish Popeck & Co.
Chaired by Ken Boyd, Editor-in-Chief, Modern American Advisor.
The audience
Why firms will register, and why that puts sponsors in front of CPA decision-makers.
01
Practical SQMS No. 1
Partners and quality leaders want usable guidance. They are the people who set priorities and budgets, so your brand reaches the buyers who decide.
02
Proportionate and defensible
Firms are deciding which systems fit their size and will withstand scrutiny. Sponsors meet them at the moment those choices are made.
03
QC 1000 clarity
Regulatory context draws audit and assurance leaders, a senior audience that is hard to reach through ordinary media.
04
Documentation and governance
Attendees are actively considering process, tools and resourcing. That makes them relevant prospects for products and services that help.
05
Audit quality and peer review
Peer review pressure creates urgency, and urgency creates engaged prospects who are ready to act.
06
Live expert questions
Interactive access to experts keeps the audience engaged for the full hour, so sponsor visibility is seen and remembered.
Agenda
What the panel will cover.
- 1AI and professional judgement
- 2Talent and workable processes
- 3Cyber, privacy and technology risk
- 4PCAOB and AICPA direction
Format
Focused, live and interactive.
A concise opening briefing, a chaired live expert panel, audience questions, then the recording and follow-up.
A concise, focused live format maximises engagement and makes sponsor visibility more memorable.
Reach beyond the live event
Topical discussion creates content that travels.
The live hour is only the start. The recording, email follow-up, social cutdowns, YouTube clips, web and magazine editorial and presentation sharing extend sponsor reach well beyond the live event.
The sponsorship
Own a meaningful place in the CPA conversation.
This is not logo placement. It is a seat at the centre of the defining conversation for CPA firms, beside a respected editorial voice and in front of an owned, engaged audience. You leave with qualified leads, a dedicated sales email to 50,000 CPAs and editorial reach that keeps working into year-end pipeline.
Sponsorship investment
$17,500
US dollars, per sponsor
Only three sponsorships available
Secure your sponsorshipWhat the package includes
“Brought to you by” status
Your name sits beside respected voices on key campaign touchpoints, cementing recognition with the CPA audience.
Logo, name and live link
Repeat visibility across the registration page and event communications drives relevant traffic and builds credibility through alignment with an expert event.
Live thank-you
Named recognition from the chair during the webinar.
Sponsor panel question
Submit one issue or question for Ken to put to the panel. The experts discuss a topic that matters to your market, giving your team a natural, credible route to join the conversation.
Attendee data
Full contact details for everyone who registers, including live attendees and registrants who cannot attend.
Dedicated sales email
One dedicated, fully branded sales email to the full 50,000 CPA audience, sent within the webinar follow-up window. Use it for your own offer, message and call to action.
Post-event reach
Branding on the recording, follow-up email, social clips, YouTube, and the magazine and web write-up.
Outcomes
What your $17,500 delivers
Awareness
Your brand is seen by CPA firm leaders across every campaign touchpoint.
Credibility
Alignment with a respected editorial voice and expert panel builds trust.
Engagement
A live, focused format holds attention and makes your presence memorable.
Data
Full registrant contact details give your team a qualified prospect list.
Sales follow-up
A dedicated email to 50,000 CPAs converts interest into year-end pipeline.
Only three sponsorships
Request sponsorship information
Only three sponsorships are available and they are allocated on a first-come basis. Contact Mike Walker for full details and current availability.